Urban Dam

The project focuses on reviving cultural identity through architecture by blending traditional styles with modern approaches to create a harmonious, familiar environment. Located opposite the Belgrade Fair, it integrates historical and contemporary influences to develop a mixed-use urban block that enhances social, cultural, and functional value.
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Designer(s) : Marija Jocković

University : University of Belgrade

Tutor(s) : Goran Vojvodić

Project Description

The project deals with reviving identity through architecture in way that has deep cultural and emotional values , while enriching the historical and cultural heritage. Given that the location of the project is opposite the Belgrade fair – one of the most significant buildings in terms of architecture and culture of the city, the project tries to very carefully adapt to its surrounding. By applying traditional styles through a modern approach, it contributes to the creation of unique, but at the same time close and “familiar” environments. The contents of the solution itself expand the possibilities of the location, creating new cultural and social hubs. At the level of the urban solution, the project remains consistent with the visual language of the location, emphasizing the integration with the existing environment and improving the quality of life in it. The project provides functional benefits, while also contributing to the development of social interactions. Projects that deal with transferring the historical context into a solution have a deep significance and impact on society and the space that is being created. They bring with them the need to return to our roots, allowing us to connect with the past and progress into the future.