The concept of visual identity formation – Panorama of babylon’s memory

the project: It is a memorial project that aims to restore the local heritage and the need to establish it in the awareness of the current and future generation, whose collective memory has disappeared as a result of the unconscious designs that have emerged in Babylon recently.
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Designer(s) : Hayder Azhar Alneama

University : University of Babylon

Tutor(s) : Dr Ameera Jaleel Ahmed

The project aims to create a cultural building that reflects the largest documentary library for scholars, sociologists, students and tourists, to contain preserved historical documents, in addition to wax museums for important personalities, and to sponsor literary conferences that benefit the community

The idea for the project was inspired by the following :

1- The complexity and ambiguity of memory and an attempt to separate spatial and temporal in order to arouse the curiosity of the recipient to search and reveal what this societal.

2- Investing the formation of neurons in the human brain, which consists of three parts: the cell body, its nuclei, the nerve transmitting information, and the tree appendages that receive and deliver information to the rest of the cells.

The concept :

1- Similarity with the complexity and ambiguity of collective memory, overlapping and multiple images stored in the memory of society, and data are preserved over long or short periods, and are linked to the area of consciousness and subconsciousness in the human mind. stored in the subconscious

2- The function:- The project components were divided into three regions with overlapping and ambiguous relationships for the recipient. Information is transmitted through neurons that were represented by a main corridor, and the present, Babylonian and future time periods are sequentially successive.

3- the formation was in harmony with the urban context in terms of choosing the archtype, grouping and style to create all integrations with the site through similarity, convergence and continuity of forms .

The concept is creating a chronology for the history of the place by divided the project into 3 zones with different stages Each stage has its own culture , Where the near (future), ancient (100 years ago) and very ancient (7000 BC) events became

Shape sources :

The inspiration came through a set of symbols that were combined with various physical relationships to create visual scenes that simulate collective memory.

1- Neural Symbols (the levels of memory )

2- Historical Symbols and the Seven Babylonian Tablets of the Epic of Gilgamesh

3-Aesthetic symbols associated with the Babylonian civilization (the square shape and the ziggurat and its gradations)

Which mainly affected the urban fabric in the city of Hilla.